This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Learn more and read our policy.

  • Skip to main content
  • Skip to navigation
  • hot-topicsTrending
  • Future of Food 2030
  • Christmas ads
  • Understanding Amazon
  • Sustainable Retail
  • Golden quarter
Retail Week Retail-Week.com
Retail Week
Retail Week
George_MacDonald_cutout George MacDonald

Black Friday boost isn’t all it seems

Mast navigation
  • Sign in
  • Subscribe
  • Register
Search Retail Week
Menu
Close menu
  • Home
    • Back to parent navigation item
    • Home
    • Need to know
    • What to watch
    • Become a member
  • Topics
    • Back to parent navigation item
    • Topics
    • Technology
      • Back to parent navigation item
      • Technology
      • Innovation
      • Multichannel
      • Online retail
      • M-commerce
      • Personalisation
      • Tech. 2019
      • Technology blog
    • Property
    • Stores
    • Finance
    • Supply chain
    • People
      • Back to parent navigation item
      • People
      • Be Inspired
      • Retail 100
      • Tech 100
    • Customer
    • Marketing
    • International
    • Policy & legal
      • Back to parent navigation item
      • Policy & legal
      • Brexit
    • Golden quarter
    • Black Friday
    • Christmas
      • Back to parent navigation item
      • Christmas
      • Christmas adverts
  • Companies
    • Back to parent navigation item
    • Companies
    • Full A-Z list of retail companies
    • ABC
    • DEF
    • GHI
    • JKL
    • MNO
    • PQR
    • STU
    • VWX
    • YZ
    • 0-9
    • Featured companies:
      • Back to parent navigation item
      • Featured companies:
      • Amazon
      • Dixons Carphone
      • John Lewis
      • Marks & Spencer
      • Sainsbury's
      • Tesco
    • Abercrombie & Fitch
    • Adidas
    • Ahold Delhaize
    • Aldi
    • Allbeauty
    • Alibaba
    • AllSaints
    • Amara
    • Amazon
    • Ann Summers
    • Anthropologie
    • AO.com
    • Apple
    • Arcadia
    • Argos
    • Asda
    • Asos
    • B & M
    • B & Q
    • Bathstore
    • Beales
    • Better Bathrooms
    • BHS
    • Birchbox
    • Blacks
    • Blue Inc
    • Boden
    • The Body Shop
    • Bonmarche
    • Boohoo
    • Booker
    • Booths
    • Boots
    • Boux Avenue
    • BrandAlley
    • Bravissimo
    • BrightHouse
    • Bunnings
    • Burberry
    • Burton
    • C&A
    • Card Factory
    • Carpetright
    • Carphone Warehouse
    • Carrefour
    • Cath Kidston
    • Charles Tyrwhitt
    • Childrensalon
    • Claire's
    • Clintons
    • Clarks
    • Coast
    • Co-operative Group
    • Crew Clothing
    • Currys PC World
    • CVS
    • Debenhams
    • Deliveroo
    • DFS
    • Dixons Carphone
    • Dobbies Garden Centres
    • Dorothy Perkins
    • Dreams
    • Dune
    • Dunelm
    • Eataly
    • Ebay
    • Edinburgh Woollen Mill
    • The Entertainer
    • Evans Cycles
    • Eve Sleep
    • Farfetch
    • Fat Face
    • Feelunique
    • Fenwick
    • Findel
    • Finery
    • Flipkart
    • Flying Tiger Copenhagen
    • Footasylum
    • Fortnum & Mason
    • Fragrance Shop
    • French Connection
    • Furniture Village
    • Game
    • Gap
    • Global Fashion Group
    • Glossier
    • Google
    • Go Outdoors
    • Green Man Gaming
    • Greggs
    • H & M
    • Halfords
    • Hamleys
    • Harrods
    • Harvey Nichols
    • HMV
    • Hobbs
    • Hobbycraft
    • Holland & Barrett
    • Home Bargains
    • Homebase
    • The Home Depot
    • Hotel Chocolat
    • Houseology
    • House of Fraser
    • The Hut Group
    • Iceland
    • IKEA
    • Inditex
    • Instagram
    • Jack Wills
    • Jaeger
    • JCPenney
    • JD.com
    • JD Sports
    • Jessops
    • Jigsaw
    • John Lewis
    • Joules
    • Karen Millen
    • Kingfisher
    • Kroger
    • Kurt Geiger
    • Lakeland
    • Laura Ashley
    • L Brands
    • Lego
    • Levi’s
    • Liberty
    • Lidl
    • LK Bennett
    • LloydsPharmacy
    • Loaf
    • Loblaw
    • Lovehoney
    • Lowe’s
    • Lululemon
    • Lush
    • LVMH
    • Made.com
    • Majestic Wine
    • Mamas & Papas
    • MandM Direct
    • Maplin
    • Marks & Spencer
    • Matalan
    • Matchesfashion.com
    • McColl's
    • Mercadona
    • Metro Group
    • Mint Velvet
    • Missguided
    • Miss Selfridge
    • Monsoon Accessorize
    • Moonpig
    • Morleys
    • Morrisons
    • Moss Bros
    • Mothercare
    • Mountain Warehouse
    • Mulberry
    • Natura
    • N Brown
    • New Look
    • Next
    • Nike
    • Nordstrom
    • Notonthehighstreet
    • Oak Furniture Land
    • Oasis Warehouse
    • Ocado
    • Office
    • Office Outlet
    • Oliver Bonas
    • Outdoor and Cycle Concepts
    • P&G
    • Paperchase
    • Peacocks
    • The Perfume Shop
    • Pets at Home
    • Pets Pyjamas
    • Phase Eight
    • Poundland
    • Poundworld
    • Primark
    • Quiz
    • QVC
    • The Range
    • Reiss
    • Reliance
    • Richer Sounds
    • River Island
    • Robert Dyas
    • Ryman
    • Sainsbury's
    • Schuh
    • Screwfix
    • Scs
    • Secretsales
    • Selfridges
    • Sephora
    • Shoe Zone
    • Shop Direct
    • SilkFred
    • Smyths
    • Sofa.com
    • Sofology
    • Space NK
    • Spar
    • Sports Direct
    • Store Twenty One
    • Starbucks
    • Suning
    • Superdrug
    • Superdry
    • Sweaty Betty
    • Tapi Carpets
    • Target
    • Ted Baker
    • Tesco
    • Thorntons
    • TJX
    • TK Maxx
    • TM Lewin
    • Tofs
    • Topps Tiles
    • Topshop
    • Toys R Us
    • Trouva
    • Unilever
    • Uniqlo
    • Urban Outfitters
    • Victoria Plum
    • Victorian Plumbing
    • Waitrose
    • Walgreens Boots Alliance
    • Wallis
    • Walmart
    • Waterstones
    • Whistles
    • The White Company
    • White Stuff
    • WHSmith
    • Wickes
    • Wiggle CRC
    • Wilko
    • WoolOvers
    • Woolworths SA
    • The Works
    • Wyevale Garden Centres
    • Yoox Net-a-Porter
    • Yours Clothing
    • Zalando
    • Zara
  • Sectors
    • Back to parent navigation item
    • Sectors
    • Grocery
    • Fashion
    • Department stores
    • Home & DIY
    • Electricals
    • Health & beauty
    • General merchandise
    • Entertainment
    • Sports & leisure
  • Analysis
    • Back to parent navigation item
    • Analysis
    • Opinion
    • Video
    • Data
    • Research centre
    • Blower's retail cartoon
    • Power List
    • Digital leaders
    • Retail Voice
  • Research
    • Back to parent navigation item
    • Research
    • Retail industry benchmarking
    • Consumer trends and customer focus
    • People, careers and leadership
    • Technology, data and innovation
    • Ecommerce and online experience
    • Store experience, design and interiors
    • Property and warehousing
    • International retail
    • Supply chain, delivery and fulfilment
    • Sustainability and environmental issues
    • Marketing
  • Data
    • Back to parent navigation item
    • Data
    • Retail rankings
    • Footfall index
    • Retail weather forecast
  • Indicator
    • Back to parent navigation item
    • Indicator
    • Indicator Home
    • Overall ranking
    • Case studies
    • Methodology
  • Be Inspired
    • Back to parent navigation item
    • Be Inspired
    • Be Inspired Home
    • Ambassadors
    • Workshops
    • Conference
    • Conference: Book tickets
    • Senior leadership academy
    • Partners
    • Further reading
    • Podcasts
    • Contact the Be Inspired team
  • Video
    • Back to parent navigation item
    • Video
    • The Retail Week
    • Store tours
    • Interviews
    • Tech demos
    • Retail matters
  • Events
    • Back to parent navigation item
    • Events
    • Events calendar
    • Retail Week Awards 2020
    • Retail Week Live 2020
    • World Retail Congress 2020
    • World Retail Awards 2020
    • Be Inspired
  • Home
      • Need to know
      • What to watch
      • Become a member
    • Cartoon November 27 2019
      Blower’s retail cartoon: Selfridges premieres in-store cinema
    • t5
      In pictures: Timberland makes ‘commitment to greener future’ with new store concept
    • JLP Southampton Experience Desk
      First look: Inside John Lewis’ ‘experience playground’
  • Topics
      • Technology
        • Innovation
        • Multichannel
        • Online retail
        • M-commerce
        • Personalisation
        • Tech. 2019
        • Technology blog
      • Property
      • Stores
      • Finance
      • Supply chain
      • People
        • Be Inspired
        • Retail 100
        • Tech 100
      • Customer
      • Marketing
      • International
      • Policy & legal
        • Brexit
      • Golden quarter
      • Black Friday
      • Christmas
        • Christmas adverts
    • FoF main image
      Future of food 2030: Vegan, personalised and delivered to your door
  • Companies
      • Full A-Z list of retail companies
      • ABC
      • DEF
      • GHI
      • JKL
      • MNO
      • PQR
      • STU
      • VWX
      • YZ
      • 0-9
      • Featured companies:
        • Amazon
        • Dixons Carphone
        • John Lewis
        • Marks & Spencer
        • Sainsbury's
        • Tesco
      • Abercrombie & Fitch
      • Adidas
      • Ahold Delhaize
      • Aldi
      • Allbeauty
      • Alibaba
      • AllSaints
      • Amara
      • Amazon
      • Ann Summers
      • Anthropologie
      • AO.com
      • Apple
      • Arcadia
      • Argos
      • Asda
      • Asos
      • B & M
      • B & Q
      • Bathstore
      • Beales
      • Better Bathrooms
      • BHS
      • Birchbox
      • Blacks
      • Blue Inc
      • Boden
      • The Body Shop
      • Bonmarche
  • Sectors
      • Grocery
      • Fashion
      • Department stores
      • Home & DIY
      • Electricals
      • Health & beauty
      • General merchandise
      • Entertainment
      • Sports & leisure
    • Aeon Japan
      Opinion: Has Ocado bitten off more than it can chew with Aeon deal?
    • Primark Brum
      Analysis: Is shopping in stores like Primark really greener than online?
    • Nike
      Analysis: Where does its Nike split leave Amazon?
  • Analysis
      • Opinion
      • Video
      • Data
      • Research centre
      • Blower's retail cartoon
      • Power List
      • Digital leaders
      • Retail Voice
    • Boardroom chief exec
      Analysis: Who are retail’s next CEOs?
    • Carnaby Street Christmas
      Seven trends that will define Christmas and set the tone for 2020
    • Victoria's Secret in Cardiff
      Analysis: How woke is Victoria’s Secret?
  • Research
      • Retail industry benchmarking
      • Consumer trends and customer focus
      • People, careers and leadership
      • Technology, data and innovation
      • Ecommerce and online experience
      • Store experience, design and interiors
      • Property and warehousing
      • International retail
      • Supply chain, delivery and fulfilment
      • Sustainability and environmental issues
      • Marketing
    • Supply Chain 2020 image
      What retail supply chains must look like in 2020Promotional research for AEB and Publicis Sapient
    • Header-4-for-web
      Beyond Amazon: Three marketplaces to watchPromotional research for ChannelAdvisor
    • Google hero image index
      Data: The UK’s top 30 growth retailers 2019Promotional research for Google
  • Data
      • Retail rankings
      • Footfall index
      • Retail weather forecast
    • Regen street snow copy
      Retail weather: Rainy or white Christmas?
    • Black Friday labels
      Black Friday boosts sales in ‘strong’ November, say BRC-KPMG
    • Stormy rainy weather street
      Retail weather: Storms coming
  • Indicator
      • Indicator Home
      • Overall ranking
      • Case studies
      • Methodology
    • Amazon locker hub
      Five reasons Amazon leads the pack
    • H&M sign
      H&M: From digital laggard to leader
    • Ocado delivery van
      How Ocado uses algorithms to improve delivery and service
  • Be Inspired
      • Be Inspired Home
      • Ambassadors
      • Workshops
      • Conference
      • Conference: Book tickets
      • Senior leadership academy
      • Partners
      • Further reading
      • Podcasts
      • Contact the Be Inspired team
    • BEINSTORIES_OS
      Listen: ‘Discrimination is for dinosaurs’
    • Walgreens Boots logo
      Walgreens Boots Alliance backs Be Inspired
    • BEINSTORIES_OS copy
      Listen: ‘Diversity is a tick-box, inclusivity is a behaviour’
  • Video
      • The Retail Week
      • Store tours
      • Interviews
      • Tech demos
      • Retail matters
    • TRW December 5 2019
      After Black Friday’s sales boost, has peak trading already peaked?
    • house of fraser glasgow
      Frasers Schmasers – will Sports Direct rebrand make any difference?
    • JLP Southampton The Download
      Will John Lewis’ focus on in-store experience pay off?
  • Events
      • Events calendar
      • Retail Week Awards 2020
      • Retail Week Live 2020
      • World Retail Congress 2020
      • World Retail Awards 2020
      • Be Inspired
    • Openpay Live
      Openpay confirmed as Retail Week Live headline partner
    • Retail Week Live panel
      Showcase your business on stage at Retail Week Live 2020
    • SLS
      Be Inspired senior leaders summit
  • More navigation items

A to Z subjects

Find stories by subject. Use the A-Z options to view other subjects.

  • A to Z subjects
  • A to Z contributors
  • Archive (by date)
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z
  • 0-9
  • All
F
  • Facebook
  • Faith
  • Farfetch
  • Farm Foods
  • Fashion
  • Fast Retailing
  • Fat Face
  • Feather & Black
  • Feelunique.com
  • Fenwick
  • Ferrari
  • Figleaves
  • Financial results
  • Findel
  • Finery
  • Firebox
  • First Quench
  • Flipkart
  • Floor and wall coverings
  • Floors 2 Go
  • Flying Brands
  • Flying Tiger Copenhagen
  • Fnac
  • Focus
  • Footasylum
  • Footfall data
  • Footfall index
  • Footwear
  • Forever 21
  • Fortnum & Mason
  • Four Sites
  • Foyles
  • Fragrance Shop
  • France
  • French Connection
  • Fresh & Easy
  • Furniture
  • Furniture Village

Advertisement

  • Membership
  • FAQs
  • Contact us
  • Advertising & marketing
  • Retail Week Connect
  • Retail Voice
  • Events & awards
  • Retail Week Prospect
  • Retail Week Live
  • World Retail Congress
  • A-Z of contributors
  • A-Z of subjects
  • Archive (by date)
  • Terms and conditions
  • Privacy and cookies policy
  • Copyright © 2002-2019 Ascential Information Services Limited

Site powered by Webvision Cloud

Validate Accessibility