All Superdry articles
Superdry is a UK clothing brand and retailer known for its combination of vintage Americana-style with Japanese graphics. Opening its first store in 2004, Superdry was born out of two other brands – Cult Clothing and skate-wear brand Bench. The group has a physical presence through 100 company-owned outlets, as well as concessions and franchise stores, in 60 countries. It also operates international websites.
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Opinion‘Asos and Superdry will remain fashion victims unless they win back customers’
While Asos and Superdry can tinker with things behind the scenes as much as they like, neither brand seems able to articulate how they plan to go about attracting new customers or winning old ones back.
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Retail Navigator AnalysisSuperdry (Strategy)
As the embattled retailer attempts to revive its business, Superdry put forward plans in mid- April 2024 that would see it restructure, raise equity and delist from the London Stock Exchange (LSE).
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InterviewJulian Dunkerton: Back my Superdry survival plan or the business dies
Superdry boss Julian Dunkerton says his proposals are the only way to give the embattled fashion retailer a shot at ‘rebirth’. But is it all too little, too late?
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NewsSuperdry to quit stock market as part of survival plan
Superdry is poised to de-list from the London Stock Exchange as part of a restructuring plans that it says are critical to its long-term survival as a brand.
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Opinion‘Superdry investors face stark choice as Dunkerton takeover bid stumbles’
In the few days since everybody was feasting on Easter eggs, Superdry’s share price has shattered into more pieces than Humpty Dumpty
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NewsDunkerton takeover bid off the cards as Superdry extends loan
Superdry boss Julian Dunkerton’s takeover bid is off the cards, despite him remaining “committed” to the business and mulling an equity raise, as the fashion retailer extends its funding facility by a further £20m.
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NewsSuperdry lines up Hilco to secure £20m loan
Embattled fashion retailer Superdry is reportedly having discussions with one of its existing lenders, Hilco, to negotiate a new multimillion-pound funding facility.
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NewsSuperdry buyout deadline extended for Dunkerton
The deadline for Superdry co-founder Julian Dunkerton to make an offer for the retailer has been extended till the end of March.
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NewsSuperdry boss Julian Dunkerton in talks for possible takeover bid
Superdry boss Julian Dunkerton is eyeing a takeover bid for the struggling fashion retailer and is in talks with “potential sources of finance” to help fund a cash offer.
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AnalysisAs a potential CVA or deal to go private looms, what does the future hold for Superdry?
As speculation swirls around a potential CVA or a deal to take the business private, Retail Week explores what’s next for Superdry and whether a turnaround is really on the cards.
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NewsSuperdry mulls restructuring as profits and sales continue to tumble
Superdry is considering a restructuring that could involve a “significant number of store closures and job cuts”, following the fashion retailer’s profit warning last week.
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NewsSuperdry CFO steps down as it issues profit warning
Superdry reported a fall in sales and said it expects full-year profitability to be impacted as it blamed “a challenging consumer retail market” set against ”macroeconomic uncertainty and some remarkably unseasonal weather conditions” for its weakened financial performance.
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NewsSuperdry appoints PwC to review finances after profit warning
Fashion retailer Superdry has appointed PwC as advisers to examine debt-raising options as pre-Christmas trading suffered.
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NewsSuperdry warns on profits as tough trading conditions and weather take toll
Fashion retailer Superdry was warned that profits will be lower than expected after trading ”significantly below management expectations”.
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Opinion‘Founders rarely make effective chief executives’
Successful company founders need to know what they are good at and what should be left to more experienced managers, argues Clarity’s Fran Minogue
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NewsSuperdry to sell South Asian IP for £40m to ‘accelerate growth’
Fashion retailer Superdry has confirmed it has signed a joint venture agreement with Reliance Brands Holding UK Ltd for the sale of its intellectual property assets in India.
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NewsExclusive: Superdry cannot afford to get product wrong, warns CFO
Superdry chief financial officer Shaun Wills has said the retailer cannot afford to get its product wrong as it enters the autumn/winter season, after it posted an annual loss of £148.1m.
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NewsSuperdry shares suspended as results delayed
Shares in fashion retailer Superdry have been suspended as full-year results were delayed.
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NewsSuperdry secures fresh funding of up to £25m
Fashion retailer Superdry has secured funding of up to £25m in its latest bid to “help accelerate” its turnaround plan and cost-reduction programme.
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NewsSuperdry promotes Shaun Packe to chief operating officer
Superdry has promoted from within to replace chief operating officer Silvana Bonello, who stepped down from the role in May this year.