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Ranking: the retailers with the greatest estimated media value on their social posts
As the cost of paid social marketing rises, we’ve teamed up with Sprout Social to show you the retailer social media posts with the highest earned media value (EMV). In other words, what the brand exposure of a post is worth in cash.
News
Aldi invests £16m in Easter price cuts
Discounter Aldi has unveiled a £16m investment in prices ahead of the busy Easter trading period.