Deep dive: Understanding your new target shoppers – their favourite stores revealed

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Where and how will the post-pandemic consumer want to shop? Retail Week unpacks the data.

The coronavirus pandemic has taken its toll on the mindset of the nation during the past year, ultimately overhauling life as we know it – including the world of retail.

Store closures, an increased digital focus and economic concerns have all changed the way we shop.

Using exclusive research carried out by Walnut, Retail Week explores the impact of the pandemic on each customer demographic and looks at where – and how – they want to shop today.

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