YouGov is an international research data and analytics group headquartered in London. Its data-led offering supports and improves a wide spectrum of marketing activities of a customer base including media owners, brands and media agencies. With a proprietary panel of more than 9 million people globally and operations in the UK, North America, mainland Europe, the Nordics, the Middle East and Asia Pacific, YouGov has one of the world’s largest research networks.
- Retail Voice
Shoppers will favour local stores as life gets back on track, despite more than half of Brits being worried that their finances will be severely affected, new YouGov stats reveal.