Westfield London is to launch its first prime-time TV ad to promote its fashion offer as part of its multi-million autumn/winter marketing campaign.
The “We Are Fashion” campaign airs on September 17, during London Fashion Week.
The 30 second ad, which is targeting a high fashion customer, will run over three weeks until October 7. The developer said it is “a celebration of Westfield and its retailers”.
The shopping centre has already invested in print media for the campaign.
Westfield London has also collaborated with magazine Vogue to host some of its Fashion’s Night Out events on Thursday. The centre plays host to a fashion show featuring models including Yasmin and Amber Le Bon and Lizzie Jagger wearing brands including Hugo Boss, Urban Outfitters, House of Fraser and Zara.
Westfield general marketing manager UK Myf Ryan said: “We are excited to deliver another season of firsts - from the first fashion TV campaign for Westfield London through to being the first shopping centre in the UK to support Vogue’s Fashion Night Out”