All Weird Fish articles
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InterviewThe man with an investment plan for âunderlovedâ UK brands
Retail Week sits down with Auralis and Weird Fish chief executive David Butler to discuss his âinvestment thesisâ for the buy-and-build holding company and why he believes his operating model is the answer to unlocking value in underloved British heritage brands.
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NewsWeird Fish defies fashion gloom with plans to open 10 new stores in 2026
Weird Fish and Auralis boss David Butler tells Retail Week that the brand is planning on opening another 10 stores in 2026, with the retailer on track to deliver another ârecord yearâ.
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NewsWeird Fish owner Auralis makes bid to bag Radley
The owner of lifestyle brand Weird Fish has made an offer to acquire British handbag brand Radley, Retail Week understands.
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NewsWeird Fish delivers ârecord-breaking yearâ after strong Christmas sales
Weird Fish has celebrated its strongest Christmas in its 33-year history as sales over the peak trading period topped ÂŁ13.5m.
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NewsApparel Brands Group joins bidders for Russell & Bromley
Apparel Brands Group is among the parties said to be bidding for shoe retailer Russell & Bromley.
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NewsNew Weird Fish owner plots acquisition spree
The new owner of womenswear retailer Weird Fish is plotting a spending spree as it looks to build a portfolio of leading lifestyle and fashion brands.
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FeatureCotswolds Designer Outlet: The new retail destination aiming to be accessible to everyone
A brand new designer outlet has opened in the English countryside in what has been described as the âonly major retail destination opening in the UK in 2025â. Retail Week was the first to visit the Cotswolds Designer Outlet shortly after its launch to discover what it has to offer shoppers.
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AnalysisWeird Fish: How the British fashion and lifestyle brand is reeling in customers and powering growth
As Cornish fashion retailer Weird Fish continues on its growth direction, Retail Week explores the brandâs journey to date, the evolution of its offer, and how it is standing out from the crowd in a competitive fashion and lifestyle market.
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NewsWeird Fish sales and profits âexceed expectationsâ in first quarter
Sales and profits at Weird Fish surged during the first quarter, âexceeding trading expectationsâ amid the British fashion retailerâs ongoing growth strategy.



















