Weird Fish has celebrated its strongest Christmas in its 33-year history as sales over the peak trading period topped £13.5m.
The fashion retailer saw total sales surge 18.4% during November and December, pushing full-year revenue to reach its highest point to date.
Retail like-for-likes increased 6.6% in the 12 weeks to December 28, while online sales jumped 12%. Weird Fish reported outlet performance was “particularly strong”.
For the full year, EBITDA increased by 48% and margins rose two percentage points to 30%.
Looking ahead, the retailer said trading during the current financial year is in line with expectations, with further improvement in profitability.
Chief executive David Butler said: “Weird Fish has delivered another record‑breaking year, with strong results particularly across partnerships and online, driving our best Christmas trading period to date, despite a challenging backdrop for consumers and the high street.
“We opened 10 new stores during the year, all delivering exceptional revenue performance, most notably our largest store in Stamford, alongside significant gains in brand awareness.
“Our commitment to product quality, margin discipline and expanding brand reach continues to resonate with our loyal customer base and is bringing new shoppers into the brand, giving us real momentum as we enter 2026.”
In October, Weird Fish was acquired by buy-and-build holding company Auralis, which is backed by the retailer’s previous owner Total Capital Partners (TCP).
TCP said Auralis will allow the Weird Fish team to pursue strategic acquisitions of complementary heritage retail brands.
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