Watch: Inside Instagram's London pop-up

Instagram Stories

Instagram launched its first UK pop-up store to showcase its commerce capabilities. We spoke to the platform’s head of brand development about its retail ambitions.

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to Retail-Week.com
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.