Industry consultancy The Retail Practice is looking for aÂŁ2 million cash injection to roll out its fledgling gift chain.
Opened last summer at Leamington Spa, Warwickshire, the first Venus & Mars shop was created as a 'laboratory', where retailers could see ideas in action. The objective is also for it to be a profitable retail business by this autumn, and there is potential for at least 20 shops.
The Retail Practice founder and former Jaeger chief executive Rebecca Cotterell said: 'There's no point in having just one shop. We're going to start looking for funding shortly.
We need aboutÂŁ2 million for the next stage of the roll out.' She said the company plans to open four to five Venus & Mars shops in middle-class market towns next year. A transactional Web site will be launched next week.
The first store received funding ofÂŁ350,000 from Barclays and The Retail Practice.
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