Private sales site Vente-privee has reported UK sales swelled 114% to £6.4m in the 2010 calendar year.

Turnover across the group, which includes sites in France, Spain, Germany, Italy, Austria and Belgium, was up 15% to £827.3m. It said it expects to reach £940m this year.

Last year, 511 new brands joined Vente-privee’s 1,200-strong brand portfolio. The site, which was set-up 10 years ago, attracted 2.7 million members last year bringing its total to 12.3 million across Europe. The UK website was launched in September 2008.

Vente-privee said it would “reinforce its partnerships” in the travel and entertainment categories this year. The etailer will open a Dutch website this year and is opening a new warehouse in Milan to increase its European logistics capacity.