Studio has strengthened its senior team by appointing Rupert Nichols as its new trading director.

In his new role, Nichols will be responsible for driving new trading opportunities for Studio, while also progressing its purchasing and supply chain strategies.

Nichols joined the value retailer from his role as group buying director at Dixons Carphone. He has previously held positions at Sainsbury’s and DSGi, the former name of Dixons before its 2014 merger with Carphone Warehouse.

Managing director of Studio Paul Kendrick said: “We have ambitious plans to grow and expand our business and with the current challenges across the sector, there’s a lot of work ahead. 

“Rupert’s extensive trading knowledge and experience, particularly in online retail, is a welcome addition to an already strong leadership team, which I have no doubt will help us to achieve our goals.”

Nichols said: “I’m thrilled to be joining Studio at such an exciting time in its journey. Thousands of customers shop with us every day, seeking great products at amazing value and I’m looking forward to supporting the business to achieve this.” 

Nichols’ new role is vital as Studio looks to revitalise its digital transformation plans, which included the launch of its app last year.