Poundland has returned to simplified grocery pricing across all its stores in the UK as it ramps up its turnaround efforts.
The discount chain has reintroduced three simpler price points – £1, £2, £3 – across its product ranges, with around 60% of its grocery category now priced at £1.
The retailer has begun test advertising in the West Midlands to promote the new strategy, which it said will show shoppers “just how simple and straightforward getting amazing value should be”.
The changes were first made to snacking, ambient drinks, pet food and household categories with the new pricing now in place for its confectionery, health and beauty, and chocolate, biscuits and cake ranges.
Poundland will extend the simple pricing strategy to the whole of its general merchandise and clothing ranges in 2026.
It coincides with the relaunch of the retailer’s Pep&Co brand, which is being headed up by returning buying and design boss Maria Epaminondas as well as former Pep&Co colleagues Antonia Quinn and Amy Beaumont and new buyers Lesley Robinson and Daina Oosterwyk.
Poundland managing director Barry Williams said: “We’ve reached a major milestone in converting the whole of our grocery aisle to a simple £1, £2 and £3 offer, reducing prices and focusing on the favourite items customers want us to bring them.
“But there’s much more to do – our Christmas and Halloween ranges, bought by our new in-house team, give a glimpse of what we’ll be bringing in 2026 – a general merchandise offer that makes us a go-to seasonal destination alongside a clothing offer designed and ranged for British and Irish shoppers.
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