All TV shopping articles – Page 2
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NewsArgos to axe its TV shopping channel as it focuses on digital
Argos is to close its TV shopping channel less than two years after its debut as it focuses on building its digital business.
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AnalysisAnalysis: What will the music stores of the future look like?
When HMV fell into administration, the future of record stores on many British high streets was thrown into question. How can retailers adapt to today’s entertainment consumers?
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AnalysisCampaign of the week: Selfridges, Mr Selfridge Twitter Campaign
The brand new ITV costume drama Mr Selfridge debuted last week on Sunday with sky-high viewing figures and has been hailed by TV critics as the new Downtown Abbey.
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AnalysisAnalysis: How can retailers become digital publishers?
Retailers are battling to stand out from the crowd and keep customers interested, and digital content is an effective tool. Jessica Twentyman asks how retailers can become digital publishing experts, and discusses the best way to produce content online.
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NewsIdeal World and High Street TV ink selling arrangement
Home shopping group Ideal Shopping Direct has partnered with High Street TV so both can increase their exposure and audience reach.
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AnalysisAnalysis: Keeping up with the evolution of ecommerce
Ahead of next month’s Retail Week Ecommerce Summit, we speak to some of the event’s key speakers for an early insight into where their online focus lies.
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AnalysisAnalysis: Retailers’ evolving communications strategies
Retailers’ evolving communications strategies have sparked reviews of the creative agencies they work with.
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AnalysisCampaign of the week: Matalan, Makes Fashion Sense
Value fashion retailer Matalan, which has a largely out-of-town store estate, has launched a multimedia campaign to increase its visibility.
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OpinionComment: Traditional channels are still alive
Digital is at the forefront of retailers’ minds, and rightly so. But opportunities are being missed where traditional customers are concerned.
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AnalysisCampaign of the week: Shop Direct’s Very, Video-on-demand
Last week, Shop Direct’s Very launched a targeted video-on-demand (VoD) advertising campaign based on the viewer’s previous online shopping behaviour.
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AnalysisRetail Week on the Road: North East and Yorkshire
We visit Stockton-on-Tees, Middlesbrough, Doncaster, Harrogate and Leeds.
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AnalysisThe changing world of electricals retailing
Electricals retailing has become an increasing challenge over the past 20 years. Rebecca Thomson looks at how it has changed.
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NewsLittlewoods Facebook show prompts sales spike
Littlewoods has hailed its Facebook TV programme as a success after it stimulated record sales for the featured products.
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News
GNC teams up with US cable TV network to launch online TV series
Nutritional products retailer GNC has teamed up with US cable TV network Discovery Fit & Health to launch Transformation Diaries, an online TV series following four women working to achieve their personal ‘live well’ goals. In addition to their personalised webisodes, Transformation Diaries will chronicle each woman’s journey through first-person ...
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NewsHomebase to launch ad campaign for Habitat range
DIY retailer Homebase is to launch a TV ad campaign to back the launch of its Habitat products.
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NewsLittlewoods to launch interactive Facebook TV show
Littlewoods, in what it claims is a retail first, is to broadcast a live interactive TV show on Facebook, hosted by brand ambassador Laurence Llewelyn-Bowen.
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NewsSuperdrug considers localised product offer
Superdrug is considering localising its product offer in stores to better meet local needs.
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AnalysisInteractive TV shopping: What do retailers need to know?
Interactive TV shopping is the latest opportunity to exploit in e-commerce, but retailers must act fast if they want to turn this channel into a winner.
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NewsJML appoints Ken Daly as chief executive
JML has appointed Ken Daly as its chief executive. Daly has been group managing director of the TV shopping and consumer product brand since 2007.
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OpinionLovehoney: Making the most of TV publicity
TV fame is just the beginning for Lovehoney’s journey to fulfillment.
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