Clearly not burned by its recent experience with The Body Shop, L’Oreal has launched a fresh bricks-and-mortar effort for one of its other beauty brands.
The French cosmetics giant has unveiled its first UK store for Nyx Professional Makeup, a US cosmetics retailer with cult status amongst millennial shoppers.
The beauty brand was snapped up by L’Oreal in 2014 for $500m (£403.6m) and has opened a slew of standalone stores Stateside.
The retailer’s Westfield Stratford outlet has been pitched as a go-to destination for “16- to 34-year-old make-up enthusiasts”.
Between this American cosmetics retailer alongside Model’s Own and Estee Lauder’s respective entries to the UK high street in recent months, it’s clearly boom time for beauty brands to take a punt om on bricks-and-mortar.
It’s also been a blockbuster day for Tesco.
The grocer faced accusations that suppliers to its Dunnhumby data business had received preferential treatment, on the same day that its subsidiary Tesco Stores entered into a Deferred Prosecution Agreement with the UK Serious Fraud Office.
Quote of the day
“We could be double the size we are today. This is a business with a lot of opportunity and with me at the helm, I’ll make it happen.”
– New Findel chief executive Phil Maudsley on his sizeable ambitions for the retailer
Today in numbers
The square footage of Nyx’s first UK outlet
Look out for BRC-KPMG’s retail sales figures for March and JD Sports’ final results.
Grace Bowden, reporter