Shop Direct visited Tel Aviv to meet with 26 tech start-ups. Retail Week finds out why the etailer is seeking out Israeli firms.

The etailer, which operates Very and Littlewoods, is one of a throng of major UK retailers that are scouting out Israeli talent. Shop Direct has already partnered with three Israeli firms, last week revealing its tie-up with augmented reality specialist Cimagine and virtual sizing start-up yRuler.

Why is the Israel tech scene so bustling?