Tech & Ecomm Summit: Shop Direct's UX lab helps it focus on customers not competitors

Sam Barton, head of user experience at Shop Direct said: “We’re not looking at what our competitors are doing but what our customers are doing. It’s a very different skillset and attitude.”

Bringing user experience labs in-house has changed Shop Direct’s culture to focus on the customer rather than its competitors.

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.