By Grace Bowden2019-11-06T07:00:00
DNA testing start-up DnaNudge has opened its first store in London’s Covent Garden, offering shoppers genetic testing to better understand their dietary needs.
The store, which opened this week, allows customers to participate in an in-store DNA test, taken by swabbing the inside of their cheek with a cotton bud.
The DNA collected is then used to give users a guide to which food items they should purchase based on their genetic predisposition to a variety of factors ranging from risk of obesity, high blood pressure or the time it takes them to metabolise caffeine, within an hour of having their cheek swabbed.
Please sign in now if you have a subscription
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.