Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week Shopwave is in the spotlight.

Shopwave is an iPad point of sale platform that incorporates real-time information for retailers ranging from marketing analytics to inventory levels.

Shopwave is an iPad point of sale platform that incorporates real-time information for retailers, ranging from marketing analytics to inventory levels. Chief executive and co-founder Ben Brown explains more.

Key facts

Founded November 2013

Investment After £340,000 investment through equity crowdfunding platform CrowdCube, Shopwave has been accepted into Wayra UK, part of Telefonica’s global start-up accelerator programme

Retail partners More than 100 customers including Timberyard UK, Yog and Street Kitchen, as well as several national client deals in the pipeline

Founders Ben Brown and Julian Polzella 

What it does

Shopwave provides retailers with an omnichannel iPad PoS system which enables users to control all aspects of their business through a single interface. Using Shopwave’s real-time dashboard and cloud data and analytics platform, retailers can monitor sales and stock management as well as marketing and data analytics.

By combining stock management and marketing analytics on a single platform, Shopwave users can create promotions during quieter periods or when stock levels are high.

In a recent partnership with outdoor digital advertising company Exterion Media, Shopwave displayed promotions on digital screens in Piccadilly Circus in real time, based on PoS information.

What problem does the technology solve for retailers?

PoS systems are fast becoming a mainstay in multichannel retail as they give store staff visibility into stock levels while remaining on the shopfloor to offer face-to-face customer service.

Shopwave’s technology takes the standard PoS offer a step further by combing a data and analytics platform with a tool to manage inventory and help shoppers with their purchases.

“There are numerous other iPad PoS apps out there but these lack robust payments and data capabilities,” says chief executive and co-founder Ben Brown.

“Shopwave is easy to use and provides omnichannel retailers with an innovative way of engaging consumers”.

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