Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week Sociomantic Labs is in the spotlight
Sociomantic Labs is an automated advertising start-up that combines a retailer’s existing data and promoted offers to create personalised and profitable adverts. Head of UK consumer insights Owen Hewitson explains more.
Investment: Acquired by Dunhumby in 2014
Founders: Thomas Nicolai, Lars Kirchhoff & Thomas Brandhoff
What it does
Sociomantic Labs provides automated and personalised marketing offers for online, mobile web and in-app retail advertising.
The automated ad generator combines retailer’s existing data on returning shoppers with a product priority score to offer items that will be of interest to shoppers while maximising profit for retailers. Products which have been overstocked or have high margins are prioritised, as well as seasonal offers and promotions.
“Sociomantic Lab’s proprietary streaming CRM technology enables retailers to use existing data to deliver individually personalised, dynamic ads for the full customer journey,” says Hewitson.
What problems it solves
Sociomantic Lab’s offer combines the ease of automated advertising with a retailer’s existing data to create advertisements that are relevant for shoppers while growing revenue. The start-up’s technology works across mobile, desktop and tablet devices to ensure comprehensive and personalised advertising across all online shopping channels.
“Sociomantic offers retailers the ability to reach their audiences in a way that is personalised, addressable, and scalable,” says Hewitson.
“Using a retailer’s first-party data we can make sure the loyalty and lifetime value of their customers is maximised as well as driving new customer acquisition and awareness.”
More information: www.sociomantic.com
Calling all start-ups: pitch perfect
Retail Week Live Launch Pad offers start-ups an opportunity to pitch in front of an esteemed panel of judges and senior retail audience to become the 2016 Launch Pad winner – entries are open until the beginning of December so apply now here