Q&A: Similarweb VP of global research solutions on SEO vs GEO and retailer websites in the age of AI
As usage of large language models (LLMs), such as ChatGPT, has grown, retailers have increasingly been looking at how they can appear more prominently when users make retail queries. Industry analysts have created the term “Generative Engine Optimisation” (GEO). This is an evolution of Search Engine Optimisation (SEO), the science of performing well on Google and other search tools.
Similarweb is one of the market leaders in digital intelligence. Its vice president of global research solutions, Marta Sułkiewicz, has been analysing this nascent world for retailers and other clients. She speaks to Retail Week about where brands should be investing and how the role of a website might change in the age of agentic shopping.
Already have an account? Sign in here