Q&A: Particular Audience CEO discusses the evolution of retail media, search and personalisation

James New Headshot 1  (1)

Chief executive says retail media architecture “won’t survive” the next five years without adding advanced search and recommendation systems.

  • Particular Audience was recommended by Hotel Chocolat and works with JD Sports and Lego.
  • Particular Audience is an AI-driven platform unifying retail media, advanced search and personalisation.
  • Chief executive James Taylor speaks about the evolution of retail media, results from working with retailers, and how search and GEO is changing the game.

 

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