Pinterest has added price drop notifications to its platform that will let users know when their pinned products have been reduced in price.
The online marketplace will notify users of savings they could make on reduced products they have pinned through an in-app notification and email, Techcrunch reported.
Shoppers can then follow the link in the notification straight to the product they have pinned and purchase it immediately.
The tool was introduced to Pinterest’s platform following research into user behaviour, which found that shoppers often waited for prices to drop on products they were interested in before they made a purchase. Pinterest has more than 1 million items with reduced prices on its website.
Pinterest product marketing manager Sarah Shere said: “I don’t think it’s a unique psychology to Pinterest, but we tried to build a shopping experience that worked for that customer experience – discovering a product, waiting for the right moment and then completing the purchase in a seamless way.”
The online marketplace launched buyable pins earlier this year, allowing retailers to add buy buttons to their items online and enabling users to save billing details to the platform and buy items with one click.