Made.com is planning further investment in its social network Unboxed following a rise in customer engagement and average spend.
Unboxed will be integrated further into the proposition and the furniture etailer will invest in building on the platform’s performance overseas in the next six months “in order to build customer loyalty, brand awareness and revenue,” Made said.
In January, data showed that UK shoppers who used Unboxed spent an average of 6% more per order than those who did not use it. Unboxed users also spent 200% longer on the Made.com site than other customers.
Made’s social projects manager Hannah Pilpel told Retail Week: “The increase in an Unboxed user’s average order value is a good indicator of how the platform increases customer engagement, which in turn increases spend.
“We are investing in increasing Unboxed’s usage internationally in order to build customer loyalty, brand awareness and revenue.”
The etailer currently operates in European countries including Germany, France and Italy.
Made launched Unboxed in 2014. Users can upload photos of the furniture in their homes and follow other users. A ‘buy now’ button on these photos redirects shoppers to the Made.com site.