Find out how retailers are boosting business opportunities and benefiting from combining new sets of metrics and traditional data.
Social wi-fi, bluetooth, beacons and 3D cameras are among the technological innovations that are empowering retailers with new sets of crucial business-improving data.
That’s according to a panel of retail and technology experts, with first-hand experience of a new wave of data collection and analysis. The experts spoke at a recent Retail Week and ShopperTrak webinar on how to turn cutting-edge, potentially-disruptive technology into business-boosting opportunities.
While the concept of counting people in stores or shopping centres is not new, ongoing technological advances are arming retailers and centres with different, complementary data sets, ripe for analysis. Insights around dwell time, draw rates, footfall, average transaction values and conversions are helping retailers make key business decisions in crucial areas including marketing, staffing, visual merchandising, leasing and planning.
Sharing their thoughts and personal experience on the importance of data collection and analysis were Jon Crossick, managing director at Thomas Sabo UK, Rob Clarke, shopping centre manager at the Strand Shopping Centre and Bill McCarthy, chief executive EMEA at ShopperTrak.
For more on how retailers are adding new sets of data to more traditional findings for business-changing results, click here for the webinar.