How are food and drink retailers appearing in AI searches?
AI is now what people turn to for midweek meal inspiration. But this sweeping influence across food raises a serious question: how can retailers ensure they’re being surfaced by AI as it crawls the internet for answers?
- 74% of consumers have used an AI-powered tool to help them come up with recipe ideas, according to new research by Attest
- Retailers’ content needs to reflect the more nuanced dialogue consumers have with AI platforms
- “Social proofing” means LLMs look for credibility from other validated sources when surfacing suggestions
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