Footfall: BT Active Intelligence MD on enhancing visitor stats with demographics

Chester high street

Source: Getty Images/iStock/FGM

Next week, one of the most important stats that the retail industry will be paying attention to is footfall. Steve Wiley, managing director of BT Active Intelligence, which recently became the official footfall provider to the ONS, and talks about how its supply of data from 24 million mobile devices moves way behind logging the number of visitors. 

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now