Boden carries out 3D body scans of shoppers to increase sizing accuracy

Boden

Boden has joined with fashion tech firm Sizemic to conduct 3D body scans on 200 women to find out average size and shape of its customers.

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to Retail-Week.com
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.