Analysis: The risks and rewards of facial recognition in retail

Facial recognition technology is prompting controversy

Facial recognition technology burst into the headlines this month following an exposé in the Financial Times about its use in London’s King’s Cross.

The Information Commissioner’s Office has launched an investigation into the use of the technology, which scanned pedestrians’ faces across the 67-acre site comprising King’s Cross and St Pancras stations and nearby shopping areas, without their knowledge.

It is the latest controversy to embroil the technology. Manchester’s Trafford Centre was ordered to stop using it by the Surveillance Camera Commission, which works for the Home Office.

Information commissioner Elizabeth Denham said after details of the King’s Cross scheme emerged that she was “deeply concerned about the growing use of facial recognition technology in public spaces”.

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