‘AI should be about implementing technology and putting it back in the hands of people’
By 
Brian Kalms2026-03-02T06:30:00
Who will deliver more value, asks AlixPartners’ Brian Kalms. A commercial analyst living and breathing the hyper-competitive grocery sector, or an applied AI engineer?
In my time working in retail, technology started as the preserve of back-office admin functions, but has since ridden a wave of recognised importance, supercharged by the ecommerce effect. It is now a systemic dependency, and AI will only increase that.
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