Yoox Net-a-Porter has announced a partnership with technology supplier IBM to develop a shared platform across its brands.

The luxury fashion specialist has collaborated with IBM to facilitate the system integration process following the merger of etail rivals Yoox and Net-a-Porter last October.

The online retailer will also use IBM’s technology to drive its personalisation offer for shoppers across its mobile site and Net Set app.

Net-a-Porter will use IBM's technology to drive personalisation on its NetSet app

The Net Set mobile app

Net-a-Porter will use IBM’s technology to drive personalisation on its NetSet app

IBM’s general manager of offering management and strategy John Mesberg said: “By embracing IBM Commerce capabilities, Yoox Net-a-Porter is perfectly positioned to engage shoppers through personalised experiences that are based on their unique style and shopping preferences and delivery across any device or channel.”

Yoox Net-a-Porter will also implement IBM’s order management system to monitor its inventory across all of its different retail brands and distribution centres.

Yoox Net-a-Porter’s chief information officer Alex Alexander said: “The partnership with IBM will enable our exceptionally talented technology team to focus on what it is renowned for: industry-leading innovation.