Retail Week looks at the investments helping retailers to operate faster and slicker, and investigates the different elements comprising digital transformation.
Digital transformation may have been a buzzword in retail over the past 10 years, but it’s over the past 10 months that we have really seen it in action.
Retailers have launched a multitude of digital initiatives to optimise customer experience and sales in an increasingly digital world and to improve productivity within their own business.
At Boots, for example, there is a focus on upgrading customer-facing digital channels in 2021.
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