TikTok Shop launches new wellness product category with major brands

TikTok logo on a phone with TikTok logos in background

TikTok Shop has joined forces with some big names in wellness to launch its new product category in the UK.

The social media platform will directly sell products from brands such as Holland & Barrett, Nutravita and Myprotein.

TikTok Shop has become hugely popular with users over recent months, overtaking Instagram and Facebook to become the UK’s most shopped social channel.

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