The Hut Group and Very post record surges in Christmas sales

Very Group 2021 2

The Hut Group has reported Christmas sales growth ahead of previous forecasts and upped its full-year expectations, while The Very Group reported its “best ever Christmas trading period”.

The Hut Group recorded a 51% jump in sales in the quarter to December 31, ahead of previous guidance on sales growth during the period of between 40% and 45%.

As a result of this strong sales performance, which was driven by a 66.2% spike in sales across its beauty division, the online retail group has upped its full-year forecast for the third time since debuting on the stock market in September. 

The Hut Group now expects to deliver full-year sales growth of between 30% and 35%, driven by sales momentum and expected contribution from recent acquisition Dermstore, up from previous sales growth forecasts of between 20% and 25%.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.