Made.com has launched a pop-up showroom that uses tablets and beacon technology to capture the preference of its shoppers.
The furniture etailer has joined forces with retail analytics company CloudTags to pilot the connected showroom in Brighton.
Using in-store tablets to showcase Made’s full online offer, CloudTags’ technology gathers data on shoppers based on items they have looked at online but did not buy.
The pop-up store also houses an interactive wall featuring images from the retailer’s social media platform, Made X Unboxed. Shoppers can tap on the images to reveal product information.
CloudTags combines beacon technology with data on products shoppers have interacted with in store, allowing Made to send personalised marketing communications to individual customers based on the products that caught their eye in the showroom.
The etailer already has permanent showrooms in London, Liverpool and Leeds, which typically carry less than 5% of its product offer.
Made.com UK boss Annabel Kilner said: “Our first connected showroom in Brighton is a test to capture the imagination and attention of new and existing customers who may have heard of our brand or been on our website, but want to experience it.”
CloudTags’ chief executive James Yancey said: “Made value the benefits of using data to drive their business’ presence – both online and offline.
“Most retailers are only starting to adapt their physical data strategies while Made is leading the offering of something new to customers.”
Made.com reported strong growth over Christmas as mobile sales soared 122%. Its pop-up showroom will be open until January 25.