‘Seismic shifts accelerated by Covid will redefine retail in years to come’

Erin Brookes, Alvarez and Marsal

Technology will remain key to retail’s transition in a complex marketplace, believes Erin Brookes, managing director and leader of the European retail and consumer practice at Alvarez & Marsal.

From same-day delivery to mobile purchasing and AI-powered forecasting, the pandemic opened the door for a drastic overhaul of retailers’ digital strategies in the past two years.


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