Opinion: Now is the time for retailers to get to grips with data

Kalms, Brian 2019

Following the recently announced changes to the lockdown, retailers are busy preparing for a new normal.

Retailers will by nature become quickly and busily focused on operational stuff such as marking out two-metre spacing on the floor and working on safe distancing in warehouses.

But we should now be thinking about what life and business will look like in the longer term, not just in the coming months, and seeking to make changes that look to the future and exploit the unique moment to be radical.

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