Matt Coode
Matt Coode is a partner at OC&C Strategy Consultants
OpinionâItâs time we faced into the reality that people donât want as much new stuff any moreâ
Consumers are rethinking what â and how much â they need across all retail categories. OC&Câs Matt Coode suggests ways that retailers might profitably respond to an enduring change in shopping behaviour
OpinionâThis grocery âprice warâ is less battle, more balletâ
The price war narrative misses the mark. Whatâs actually happening is a repositioning from blunt price matching to smart price signalling, observes OC&Câs Matt Coode
OpinionâAfter years of erosion, itâs time to reclaim retailâs lost profit poolâ
Retailâs profit margins have been eroded over years, but OC&Câs Matt Coode has some imaginative ideas about how they can be boosted by embracing the great position of strength retailers hold as a window to the consumer
OpinionâGen Z are a different breed, and retail has historically mischaracterised themâ
Gen Z will have the highest disposable income of any generation, so despite near-term turbulence, now is the time to reflect on how the landscape will change, advises OC&Câs Matt Coode
OpinionâLack of product availability is a real and present danger to delivering sales growthâ
Addressing availability is a big â and pressing â retail opportunity, maintains Matt Coode
OpinionâWe may be on the cusp of emerging from a final act of austerityâ
There could well be light at the end of the tunnel for retailers, believes OC&Câs Matt Coode
OpinionâWithout customer trust, retailers have everything to loseâ
Retailers are squinting hard into their crystal balls for inspiration on how consumers will react to continued pressure on their wallets as we head into a critical trading period.
OpinionâIâve been tortured by my inability to see why investors have championed new, disruptive modelsâ
While investors may covet the latest shiny new thing and bash retail as âlast seasonâ, they are missing the virtues that great omnichannel retail increasingly holds, believes Matt Coode of OC&C Strategy Consultants
OpinionâRetailers using personalisation for a quick buck will end up on wrong side of customersâ
Retailers need to think about how personalisation strategies fit with building and retaining customer trust, historically the most important determinant of lifetime value, maintains OC&Câs Matt Coode
Opinionâ2023 profit fight will be won by operating model resilience and agilityâ
Retailers that put all their eggs in the basket of defying the gravity of industry volume decline will find the going tough and likely put their balance sheets under significant pressure, maintains OC&Câs Matt Coode
OpinionâNext two years will set tone for another chapter of retail channel evolutionâ
Pureplays face critical strategic decisions and omnichannel retailers have a window of opportunity, believes OC&C Strategy Consultantsâ Matt Coode