‘I’ve been tortured by my inability to see why investors have championed new, disruptive models’

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While investors may covet the latest shiny new thing and bash retail as ‘last season’, they are missing the virtues that great omnichannel retail increasingly holds, believes Matt Coode of OC&C Strategy Consultants

Over recent years the retail industry has been thrown into the shade of disruptive and overlapping future business models – all of which have been championed by investors as the next nail in the coffin of ‘traditional retail’.

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