More than half of UK retailers are investing in proximity marketing technology, according to a survey commissioned by proximity marketing firm Airspace.
Fifty-five percent of retailers surveyed were in the process of testing or investing in proximity marketing technology, which sends alerts to customers’ phones when they approach a retailer’s store. An additional 24% have already launched proximity marketing campaigns.
The remaining retailers said they were considering investing in proximity marketing technology.
Airspace chief executive Ian Malone said: “This research neatly matches our own conversations with high street retailers who feel they need to act now and invest in proximity marketing.
“Retailers that utilise proximity marketing to deliver relevant messages will see an upturn in conversion rates and arguably more loyal customers.”
The survey, which was carried out by market research company Vanson Bourne, found that on average retailers would ideally like to implement proximity marketing into their stores in four months’ time.
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