The shape of Black Friday changed dramatically this year, as what has traditionally been a predominantly online event drove shoppers back into physical stores.
Against tough comparatives from 2020, when stricter social distancing restrictions boosted ecommerce sales, traffic to websites declined markedly this year during the crucial four-day cyber weekend.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
During December, registered users can access 24 free articles in our advent calendar - find it here or on the homepage.
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.