Ikea launches in-store AR game with Meta

Lilla Äventyret game screenshot

Ikea has helped to develop a new augmented reality (AR) experience that teaches customers about marine life and sustainability.

In partnership with Meta and Warpin Reality, the Swedish furniture chain has created the AR game Lilla Äventyret (little adventure) to deploy across 21 stores in Sweden for a limited period.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.