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‘UK’s economic underperformance matters for all in retail’- ‘How to recover cost inflation while continuing to offer value to customers’
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Ikea launches in-store AR game with Meta
Ikea has helped to develop a new augmented reality (AR) experience that teaches customers about marine life and sustainability.
In partnership with Meta and Warpin Reality, the Swedish furniture chain has created the AR game Lilla Äventyret (little adventure) to deploy across 21 stores in Sweden for a limited period.
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