“The model of the milkman” – it is hardly a business blueprint that screams technological revolution. But try telling that to grocery retailers in the Netherlands.
An efficient use of milkman-like fixed delivery routes, coupled with immense tech and digital expertise, has proved the basis for the rapid rise of Picnic, the pureplay supermarket that is gobbling up market share in its homeland.
The etailer, which only became operational in 2015, bills itself as “tech’s answer to groceries”. And it is easy to see why.
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