Ecommerce sales growth slows to near pre-pandemic levels

Woman shopping online on a laptop

Online sales have been growing at a slow rate in 2023 so far, nearing growth levels seen in 2019.

The rate of online sales growth has increased by an amount that could have been anticipated if there was no pandemic, according to the IMRG online retail Index.

Growth for the total online market in 2019 was up by 5% compared with the year before, but when the first lockdown occurred in 2020 this figure soared by 35%. 

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.