Ecommerce sales growth slows to near pre-pandemic levels

Woman shopping online on a laptop

Online sales have been growing at a slow rate in 2023 so far, nearing growth levels seen in 2019.

The rate of online sales growth has increased by an amount that could have been anticipated if there was no pandemic, according to the IMRG online retail Index.

Growth for the total online market in 2019 was up by 5% compared with the year before, but when the first lockdown occurred in 2020 this figure soared by 35%. 

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