‘Don’t even try to compete with Amazon this Black Friday’

Amazon France Warehouse

It’s been a year fraught with difficulties and challenges almost from the outset, and now another huge test is looming for retailers.

With a second lockdown now well underway, the peak Black Friday and Cyber Monday weekend is poised to become more of a digital event than ever before in the UK. 

A survey from PwC suggests that 88% of shoppers will do all of their Christmas shopping online this year, although spending on Black Friday itself is likely to fall 20% year on year.  

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