Bloom & Wild buys Dutch rival Bloomon in European expansion push

Bloom Wild

Online florist Bloom & Wild has acquired Dutch rival Bloomon for an undisclosed sum as it ramps up plans to grow into Europe. 

The deal quadruples the size of Bloom & Wild’s footprint in continental Europe, making it the largest online operator by volume of annual deliveries. 

Bloom & Wild said it expects the enlarged business to be profitable from the outset. It expects to exceed 8 million deliveries in 2021 and said sales for the fiscal year ending March 31, 2022, would come in “substantially north” of £200m. 

The acquisition will be financed using existing cash resources.

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