Bloom & Wild buys Dutch rival Bloomon in European expansion push
Online florist Bloom & Wild has acquired Dutch rival Bloomon for an undisclosed sum as it ramps up plans to grow into Europe.
The deal quadruples the size of Bloom & Wildâs footprint in continental Europe, making it the largest online operator by volume of annual deliveries.
Bloom & Wild said it expects the enlarged business to be profitable from the outset. It expects to exceed 8 million deliveries in 2021 and said sales for the fiscal year ending March 31, 2022, would come in âsubstantially northâ of ÂŁ200m.
The acquisition will be financed using existing cash resources.
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