‘As margin pressure builds, retail media businesses offer chance to drive high returns’

Retail media network illustration

Retail media networks are one of the fastest growing media sectors in Europe and offer a significant opportunity, say McKinsey’s Anita Balchandani and Craig Macdonald

Across Europe, major retailers are gearing up to build media businesses. 

One big driver is that technology platforms have pared back the data they release to advertisers, due to new privacy regulations. 

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