Anita Balchandani and Craig Macdonald
Anita Balchandani is senior partner and leader of UK consumer and Craig Macdonald is a partner with McKinsey & Company in London
- Opinion
‘As margin pressure builds, retail media businesses offer chance to drive high returns’
Retail media networks are one of the fastest growing media sectors in Europe and offer a significant opportunity, say McKinsey’s Anita Balchandani and Craig Macdonald