Anita Balchandani and Craig Macdonald
Anita Balchandani is senior partner and leader of UK consumer and Craig Macdonald is a partner with McKinsey & Company in London
Opinion‘As margin pressure builds, retail media businesses offer chance to drive high returns’
Retail media networks are one of the fastest growing media sectors in Europe and offer a significant opportunity, say McKinsey’s Anita Balchandani and Craig Macdonald