Anita Balchandani and Craig Macdonald
Anita Balchandani is senior partner and leader of UK consumer and Craig Macdonald is a partner with McKinsey & Company in London
OpinionâAs margin pressure builds, retail media businesses offer chance to drive high returnsâ
Retail media networks are one of the fastest growing media sectors in Europe and offer a significant opportunity, say McKinseyâs Anita Balchandani and Craig Macdonald