‘Amid all the turbulence, retail starts the year from a position of relative strength’

Sunny shopping street

Christmas was good for many retailers, but to maintain share or increase growth in a volatile environment, it will be necessary to invest in differentiation, believes PwC industry leader for consumer markets Lisa Hooker

Even though there’s been a fair amount of negative noise around Christmas trading this year, many announcements have been quite positive.

Early in the season, Christmas looked like it was getting back to normal. In our pre-Christmas survey, shoppers said they expected to spend more on presents and celebrations than in the previous year, mainly because of bigger family gatherings. 

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