By Megan Robinson2024-11-19T10:17:00
Source: Amazon
Amazon research has revealed that many independent sellers on the platform are looking to leverage data and AI tools to capture a larger portion of sales over the Black Friday and Christmas season.
The retail giant surveyed 5,000 small and medium-sized enterprises (SMEs) across the UK, France, Germany, Spain, and Italy, and 88% said that the holiday sales period is ”critical” for their growth.
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